Writing
Directions: For this part, you are allowed 30 minutes to write an essay on the importance of building trust between businesses and consumers. You can cite examples to illustrate your views. You should write at least 150 words but no more than 200 words.
The Importance of Building Trust Between Businesses and Consumers
Today, in the context of this era featured by increasing commercialization and digitalization, mutually-trusted relations between businesses and consumers appear to be particularly important.
As for me, businesses should take a leading role in establishing the trust relationship: to be honest with their consumers. Firstly, if a business has a dishonest attitude toward its customers, the customers will lack purchasing confidence in its goods or services, which will bring huge economic loss to the business.
What’s worse, the adverse side effect of such dishonesty can endanger the business and it is impossible to recover. The collapse of Sanlu Mike Power Company is a testament to this. Moreover, the incident of poisonous milk has exerted devasting consequences on the whole milk powder market. Besides, because of the proliferation of counterfeit goods, more consumers lose confidence in domestic products, and then they have no alternative but to resort to foreign brands, which is one reason why cross-border online shopping is gaining more and more popularity in China.
Therefore, it is high time for us to strengthen the importance of maintaining trust between businesses and consumers to promote the healthy development of the whole social economy.
notes
- business 企业；individual businesses个体工商户；
The company was a family business.
这家公司是一个家族企业。
- consumer&customer
A consumer is a person who buys things or uses services. 消费者
A customer is someone who buys goods or services, especially from a shop. 顾客
- context: 环境；上下文；来龙去脉；
We are doing this work in the context of reforms in the economic, social and cultural spheres(领域).
- be featured by … 以…为特征
- adverse: 不利的，相反的，敌对的
adverse effect 不利影响，副作用
adverse weather恶劣天气
- testament: 确实的证明，遗嘱，圣约
- exert: 施加影响，运用权威；耗费精力
exert oneself 努力；尽力
exert an influence on 对…产生影响
Don’t exert yourself unnecessarily.不要无谓地耗费自己的精力。
- proliferation: 增殖；扩散；分芽繁殖
Proliferation and use of open source assets.开放源码资产的使用和扩散。
- counterfeit: [][][adj.]伪造的，假冒的，假装的，虚假的；[v.]伪造，假装，酷似；[n.]仿冒品
conunterfeit products 假货
- resort to: 依靠，诉诸，常去
resort to unjust means 借助不正当的手段
If other means fail, we shall resort to force. 如果其他手段均失败，我们就将诉诸武力。
- 商业化和数字化 commercialization and digitalization